Ottobock is running a social media campaign to raise awareness for stroke and stroke rehabilitation on World Stroke Day 2021. Ottobock encourages stroke survivors to share their stories on Instagram, using the hashtag #StrokeLifeFundraiser and tagging the Instagram channel @ottobock.global.
For each user posting on Instagram that is published between October 25th and November 2nd with the correct hashtag and tagging, Ottobock donates 5 € to the World Stroke Organization.
User postings are pictures and videos shared as an Instagram story, Instagram feed post, Instagram reel or Instagram TV; repostings are excluded. Each user can trigger one donation in total, regardless of how many postings he or she may publish. The overall donation amount is capped at 20.000 €. Postings that contain defamatory, discriminating, racist, sexual, or inappropriate content will not be considered for the donation. Postings that use the hashtag and tag correctly but don’t relate to stroke or stroke rehabilitation will not be considered for the donation.