Summary Statement

For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences. As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 8,000 employees worldwide and 1,100 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it. 

Ottobock North America is in search of a Performance Marketing Manager to join our team in Austin, Texas (hybrid work schedule)

This position will mainly support our Patient Care and Healthcare divisions, and be responsible to define, develop and deploy online and offline marketing and advertising campaigns to drive interactions, brand awareness, customer and patient leads, and grow our patient care footprint in North America. Once campaigns are launched, the Performance Marketing Manager will monitor the progress and success, while ensuring that activations remain on budget and generate the intended ROI.  

Duties & Responsibilities

• End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels (Meta, Google, LinkedIn, etc) 
• Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performance 
• Monitor campaign performance and implement data-driven insights to improve outlined KPIs 
• Collaborate with global marketing managers to ensure alignment on brand and global campaigns 
• Plan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activity 
• Understands SEM implications for both patient care and product business and report on KPIs 
• Work closely with the wider marketing team to optimize audience strategies. 
• Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performance 
• Close collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiries 
• Ensure efficient budget spend across performance marketing channels  
• Report on KPIs of all media activities  

Qualifications

• Minimum 3 years of advertising, performance marketing or digital marketing experience in health care or related industry.   
• Performance media (SEM and Social) strategy experience 
• Strong campaign planning and execution skills and proven ability to leverage audience engagement to drive measurable conversion impact 
• Keyword research skills 
• Strong content creation skills and creative mindset 
• Working experience with website analytics (mainly Google analytics) 
• Excellent understanding of social media advertising across major platforms (Google, Instagram, Facebook, Twitter) 
• Ability to weigh competing priorities, manage tradeoffs, and evaluate opportunistic ideas against potential business impact.  
• Demonstrates a strong ownership mentality and aptitude for deeply understanding an audience, market, or landscape. 

Benefits

• Medical
• Vision
• Dental
• Health savings accounts with employer contribution
• Flexible spending account options
• Company-paid life insurance policy
• Paid time off
• Company holidays
• Floating holidays
• 100% company-paid short & long-term disability
• 401k match up to 3.5%
• Paid parental leave

Ottobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older), disability or genetic information. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age (40 or older) disability and genetic information.

Note: Ottobock does not accept CVs from recruiting agencies or staffing firms and will not consider payment of any referral compensation or recruiter fee relating to unsolicited CVs. We kindly request that all job seekers interested in opportunities with us apply directly through our official careers page: https://www.ottobock.com/en-us/careers